HiO is not your average store. We are an international retail community featuring exclusively curated European brands in the U.S. Our assortment is always evolving so you’ll always find something new It’s a new adventure with each visit. That’s why we named it HiO – Latin for amazing – because you’ll be amazed every time In our store you will discover handpicked and exclusive brands from around the world. With access to over 250 brands, our stores will feature a range of eclectic items curated around different themes.